Vol. 02 · No. 12Istanbul · ● Booking Q3 · 2 slots remaining
Adaxy

Technologypartnerforambitiouscompanies.

We design and build web, mobile, and game products for companies that take software seriously. Every engagement starts with a signed brief and ends in production — and we stay on as the long-term technology partner.

In this issue
p.02 Selected work
p.04 Six disciplines
p.06 The process
p.08 Field notes
Currently shippingkanpus.com · edtech · web + AIkanpustr.com · edtech · mobile + webemaviaai.com · AI consultingtugbademirbas.com · editorial portfolioBooking Q3 · 2 slots remainingCurrently shippingkanpus.com · edtech · web + AIkanpustr.com · edtech · mobile + webemaviaai.com · AI consultingtugbademirbas.com · editorial portfolioBooking Q3 · 2 slots remaining
§ 01
00
Active products
Designed, built and maintained.
§ 02
00
Disciplines
Web, mobile, games, AI, payments, advisory.
§ 03
00
Countries served
From Istanbul to clients abroad.
§ 04
00
Handoffs
Product, design, engineering share the same room.
§ 01 — Work

Selected projects
we've shipped.

04 of 04 shown
sorted by recency
IB Math · Lesson 04
∫ƒ(x)dx = F(x) + C
Progress · 64%
№ 01 / 04Live · shipping
Kanpus
→
Web + AI · 2025Next.js · Stripe · i18n · Supabase
International tutoring platform for IB & AP preparation. Booking, payments, multi-language content — engineered for scale from day one.
1,284
students
41%
lift in bookings
42ms
p95 global
Read case →
emavia.agent.log● live
0x01embeddings.index✓ ok
0x02rag.query✓ ok
0x03agent.dispatch✓ ok
0x04feedback.loop● live
$ emavia --deploy production
№ 02 / 04Live · shipping
Emavia
→
AI consulting · 2025Next.js · Framer · MDX
Marketing site for an enterprise AI consulting firm. Terminal-led hero, motion-driven narrative, measurable conversion improvements post-launch.
41%
bounce drop
2.3×
lead quality
98
lighthouse
Read case →
Students+12%
1,284
KAI sessions+41%
3.2k
№ 03 / 04Live · shipping
Kanpus TR
→
EdTech · AI · 2025React Native · Postgres · AI Agent
Exam preparation for YKS & LGS. Separate dashboards for students and parents, plus an AI assistant named KAI.
820
daily actives
3.2k
KAI sessions/mo
3.6★
parent NPS
Read case →
Histeri · 35×50 cm
Histeri · Cyanotype
№ 04 / 04
tugbademirbas.com
→
Editorial · 2024Editorial · MDX · CMS
Portfolio for a visual artist. Editorial grid, exhibition archive, and a content model built for long-term maintenance.
12
exhibitions
0
deps
2yr
untouched
Read case →
Sheet § 02 — Services
§ 02 — Services

Six disciplines,
one roof.

Delivered by one senior team
No sub-contracting · No handoffs
● app.client.com/dashboard
↻
Revenue · today
€42,817
▲ 12.4% vs. yesterday
Uptime · 30d
99.98%
● All systems nominal
LCP
1.2s
FID
8ms
CLS
0.02
✓ Build complete · 2.4s
✓ Deployed to app-client.vercel.app
→ Lighthouse: 98 / 100 / 100 / 100
→ Bundle: 42.3 kB gz
▊
Live preview
No. 01 · 6–14 wks · from €22k
Web development
98avg. Lighthouse

Corporate sites, SaaS products, and internal platforms — engineered for performance, accessibility, and long-term maintenance.

// Deliverables — click to isolate
// Stack we reach for
Next.jsTypeScriptTailwindSupabaseSanityVercel
Start a web brief →
Also available as retainer
// Bundle builder
Stack disciplines.
Estimated engagement
6–14 wks
1 of 6 disciplines
§ 03 — Process

How we work.

4-phase · weekly demos
Preview URLs always live
00%
§ 01 · 1 week
Discover
⌕

Workshops, interviews, and a signed scope — one page, one direction.

  • 01Kick-off workshop + stakeholder interviews
  • 02Existing data / competitor audit
  • 03Written scope, timeline, risks
Phase progress
000%
○ Pending
§ 02 · 2–4 weeks
Design
◐

Tokens, flows, and a working prototype — reviewed with real content, not lorem ipsum.

  • 01Design tokens + component library
  • 02End-to-end flows in Figma
  • 03Interactive prototype with real copy
Phase progress
000%
○ Pending
§ 03 · 4–12 weeks
Build
▲

Production-grade code with weekly demos, preview deployments, and full visibility.

  • 01Weekly demo + preview URL
  • 02Test coverage on critical paths
  • 03Observability + error reporting day one
Phase progress
000%
○ Pending
§ 04 · Ongoing
Scale
∞

Release, analytics, iteration. One partner, long term.

  • 01Launch + post-launch support window
  • 02Analytics review + prioritised backlog
  • 03Monthly retainer or discrete sprints
Phase progress
000%
○ Pending
The Adaxy Journal · Published monthly · Est. 2022Vol. II · No. 04 · Apr 2026Istanbul, TR · 8 entries this month
§ 04 — Journal

Field notes
from the studio.

Monthly dispatches · RSS available
8 of 8 shown
7 reading now
— Feature essayVol. II · No. 04
01
“Brief before build.”
“14 weeks · 3 surprises.”
“Signed in week 01.”
◆ Coverpp. 02–09
— FeatureApr 18 · 2026
● Essay · 8 min

Why we still write the brief first.

O
Orkun A.
Principal
142 readers · ★ 4.8
A one-page scope document, signed, is the cheapest risk reduction available. We walk through an actual brief — lightly redacted — and the decisions that followed it over the next fourteen weeks. The discipline is not in the writing; it is in the refusal to start building until both parties have initialled the page.
Continued on page 03 →
Continued inside · hover cards to flip
Shelf — more entries
● Field noteApr 12
No. 02 / 08Pg. 004

The 300ms budget.

We set a hard cap on perceived latency. By week three every engineer carried a stopwatch in their pocket — literal, not metaphorical.
Trendlast 12 pts
4 min · 88 readHover to flip →
TL;DR
“Hard latency caps beat soft targets. Enforce at the CDN, not in code review.”
— Nil Y., Apr 12
● CaseApr 05
No. 03 / 08Pg. 008

Kanpus TR in ten weeks.

One designer, one engineer, one product manager. The scope document was four pages. The launch post-mortem was shorter than the brief.
Trendlast 10 pts
6 min · 201 readHover to flip →
TL;DR
“Small teams ship faster when the scope is signed early and never re-litigated.”
— Batuhan K., Apr 05
● StudioMar 28
No. 04 / 08Pg. 012

What "no handoffs" means.

Design and engineering share the same file, the same standup, the same bug. A handoff is a moment of translation; we refuse to translate.
— Aslı M., author
3 min · 64 readHover to flip →
TL;DR
“No handoffs = no translation layer. Everyone reads the same Figma and the same PR.”
— Aslı M., Mar 28
● EssayMar 21
No. 05 / 08Pg. 016

Design systems are documents.

Treat your system as a living document, not a shipped product. A product needs a roadmap; a document needs an editor.
— Orkun A., author
9 min · 174 readHover to flip →
TL;DR
“Systems are docs, not products. Assign an editor, not a PM.”
— Orkun A., Mar 21
● Field noteMar 14
No. 06 / 08Pg. 020

On-call in a two-person team.

A disciplined pager rotation kept a 24/7 product running without burning anyone out. The secret was the handover script, not the technology.
— Nil Y., author
5 min · 52 readHover to flip →
TL;DR
“The handover script matters more than the paging tool. Write it down.”
— Nil Y., Mar 14
● EssayMar 07
No. 07 / 08Pg. 024

Scope creep is a smell.

A taxonomy of the requests that show up in week four, and the polite scripts that keep them from becoming week five.
— Orkun A., author
7 min · 119 readHover to flip →
TL;DR
“Every creep request is a signal. Log them. Answer weekly, not daily.”
— Orkun A., Mar 07
● StudioFeb 28
No. 08 / 08Pg. 028

Our archive is public-adjacent.

We write internal post-mortems expecting that one day they will be external reading. The mindset improves the writing before the publishing.
— Batuhan K., author
4 min · 78 readHover to flip →
TL;DR
“Write internal like it might go external. Discipline is cheap.”
— Batuhan K., Feb 28
— fin
27 entries in the archive
— Adaxy Journal, printed digitally since 2022 —Typeset in Fraunces & JetBrains Mono
§ On the record
“Adaxy treated our launch like their own. We were shipping by week four and profitable by week sixteen. The level of written detail in scoping is unusual — and paid off every single sprint.”
— K. Yılmaz, Founder, Kanpus Edu.
§ 05 — Start a project

Tell us about your brief.

Reply within 1 business day
Free 30-min consult
1
Who
2
Shape
3
Brief
4
Send
Name
Email
Company